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The primary factors affecting cigarette freshness are air, humidity, and temperature
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IQOS ads appeared exclusively in higher-end fashion and tech magazines, including GQ, Mens Journal, Popular Science, Vogue and Wired, positioning IQOS as a premium product offering an innovative design
Edell had tried to demonstrate that Cipollone was addicted to cigarettes, but Americans werent yet ready to burden smokers with the heavily stigmatized term addict. Cipollone was no addict, said the industry lawyers: she knew very well the risks involved in smoking, and thus was ultimately responsible for her own death
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