Open-system products (bottled e-liquid and devices): 10% wholesale tax Example: If a bottled e-liquid has a wholesale price of $50, the tax would be $5
Brigitte Bardot with Cigarette, on the Set of Shalako, 1968
Therefore, and in order to avoid misinterpretation, the committee will use the generic phrase potential reduced-exposure products, or PREPs, when discussing modified tobacco products, cigarette-like products (whether tobacco containing or not), or pharmaceutical products and medical devices (whether nicotine containing or not) developed for their tobacco harm reduction potential
Per Truth Initiatives report, 70 percent of the top, binge-watched shows included tobacco imagery (up from 64 percent in 2022) and nearly a quarter of chart-topping songs with music videos featured tobacco in their videos. Though tobacco imagery in those top-chart music videos had actually come down from a high of 30 percent, [V]ideos were viewed almost 5 billion times on YouTube as of October 2024. With that kind of reach, even a small percentage of smoking content in music videos can translate into massive exposure, and more dangerously, into influential content over young viewers
