In an attempt to preempt negative media coverage of this marketing tactic, Philip Morris told Reuters it was suspending product-related digital influencer actions. However, Philip Morris did not say it would permanently end such efforts, and the letter to the social media companies notes that past experience has shown we cannot rely on self-regulation by the tobacco industry to control their actions. View examples of IQOS marketing on social media
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The additional weight and smooth feel of the glass immediately signal a luxury pre-roll and the additional structural support keeps the end from becoming soggy or deformed during use, making any pre-roll more pleasant to pass around during group sessions as well