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The quantity of cigarettes in a pack is only one aspect of cigarette packaging

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The PMTA pathway allows e-cigarette manufacturers to advertise if they can demonstrate that the marketing of the new tobacco product would be appropriate for the protection of the public health. The FDA determined that the benefits of e-cigarettes as smoking cessation tools outweigh the potential risk to young people because products aerosols are significantly less toxic than combusted cigarettes based on available data comparisons and results of nonclinical studies. In an attempt to discourage teen vaping, the FDA is denying e-cigarette companies the right to sell flavored e-cigarettes except for menthol