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The real story of the cigarette filter is one of industry deception, increased cancer risk, inhalation of plastic fibres, and massive environmental pollution

CIDF Executive Chairman Fred Combe said: The addition of these three new variants not only premiumises the range, but also expands our portfolio offering of format innovations such as superslim, capsules, recessed filters and resealable packs

Companies investing in creative marketing and design factor the costs into the final price

For example, industry documents show that Newport employees handing out samples in predominantly Black communities from a Newport van were instructed to assertively ask people to accept samples of Newports as part of an overall effort to provide aggressive promotional and advertising support for the brand. A 1981 RJ Reynolds corporate document stated that the Black segment has been identified as the Brands Special Market priority for its Salem brand