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Other examples include Philip Morris Internationals extensive Unsmoke the World marketing campaign and Our World Is Not an Ashtray environmental initiative. Cultivating influence with non-profits and public leaders Tobacco companies use strategic donations and alliances with organizations and public leaders to help protect business interests and improve their image among existing and prospective customers

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"Its clear the tobacco industry has employed the same tactics that they have used for decades to hook young people on new versions of their products in order to generate new customers that will be addicted for life,'' said Rep