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While glos volume share of combustibles + heated tobacco grew from 3.8% to 4% y/y in H1 2023, its share of heated tobacco volumes as a standalone category decreased from 19.6% to 18.2%

As per the Human-Centric Approach to Tobacco Control report, the total loss incurred by the Indian government due to the illicit tobacco industry stood at INR13,331 crore in 2022, which could have potentially contributed to the social welfare investments

This 20-count is the standard, and it is the most popular format for the brand in the US, UK, and many other countries