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The new study, led by Ahmad Besaratinia, PhD, associate professor of research at the Keck School, examined a group of people matched for age, gender and race, divided equally into three categories: vapers only, smokers only and a control group of people who neither vaped nor smoked

In the USA, for example, sales and marketing of IQOS are currently prohibited by the Food and Drug Administrations (FDAs) premarket approval structure, pending a decision by the FDA.3 Canada allows marketing, and has been termed a dark market due to its strong tobacco advertising ban in combination with its categorisation of IQOS as a tobacco product.4 Italy, by contrast, has exempted IQOS from its comprehensive ban on cigarette advertising and also from the graphic warnings which are required on cigarettes.5 This paper describes the entry of IQOS into Israel, and its marketing campaign (see Figure 1)