The court heard that the industry had commissioned two reports from KPMG codenamed Project Star and Project Sun, which purportedly showed that plain packaging was responsible for a rise in illicit sales of cigarettes in Australia
But they did find four bars of soap, a Playboy centrefold, three ice cubes, five feathers, Atlantis, the Greek delegate to Boys' Nation, a cake with a file in it, a white Christmas, a blue Christmas, Pablo Picasso and his brother Elmer, one baloney sandwich with mustard, two Japanese infantrymen who didn't realise that World War II was over, Prince Buster of Cleveland, a glass-bottom boat, Howard Hughes's will, a set of false teeth, Amelia Earhart, the first four measures of 'The Impossible Dream' sung by the Black Mountain College choir, Howard Hughes's will (another version), the widow of the Unknown Soldier, six passenger pigeons, middle class morality, the Great American Novel, and a banana
Incapsula incident ID: 1848000730099674353-159775455001973371
The current cigarette tax is 60 cents a pack