According to job adverts, sales reps were expected to build enthusiasm about Iqos and the excellent sales opportunity post menthol ban and expertly overcome any objections or concerns the retailer may have
Declines in cigarette smoking among US adolescents and young adults: indications of independence from e-cigarette vaping surge
In that moment, shes a winner, and you feel it with her and it was worth being taken through her journey
English was also used (sometimes incorporating novel terminology) to convey information about how a consumer should engage with the product (e.g., you activate fresh, activate 2 in 1, switch), as well as expected experiences of product consumption (e.g., totally harmony in taste, hd taste system, ice ball), and attributes of a specific product presentation (buy 2 packs, get a free lighter)