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Consequently, a brand that chooses kraft is communicating something specific

The messages on todays packs of little-known brands stating that cigarettes are produced under control or under agreement with the trademark owner are nothing more than a marketing ploy designed to increase consumer confidence

While many cringe at the detailed ad that graces us before every movie that we catch at the theatre, which talks about the ill-effects of tobacco and cigarette smokingmany others laugh at it, and these are predominantly smokers who feel less guilty by turning a deaf ear

This article was edited by Tracy Vence and Kalee Thompson