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Soft packs still show up in specific markets and among smokers who prefer a slimmer profile, but their market share has shrunk as hard packs became the standard for major brands

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[7] argued that this short exposure of the smoker to the ad may cause to emotional impacts that would change smokers feelings about smoking and may motivate him for a better processing procedure of the risk information that will lead to a faster cessation

Public health organisations have long campaigned for these higher excise rates and strict advertising bans, pushing Australia to the forefront of tobacco control