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The introduction of plain packages was considered as the end of cigarette pack collecting by some collectors as it made the packs unattractive

What is a Soft pack

This product addresses a specific market reality: many smokers want lighter than Original but refuse the hollow sensation that characterizes ultra-light products

Source : the British Newspaper Archive Another spectacular Getty image giving us an insight into the hitherto described lighting rigs - 'Black Cat Statue 27th August 1931: Floodlighting of the Carreras Building on Hampstead Road in Camden, once home to the 'Black Cat' cigarette manufacturing firm of Messrs Carreras, now Greater London House'