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Regulation, regulation, regulation The increase in brand value has come despite what Brand Finance described as an accelerating tide of regulation sweeping over the industry

One guy would take four 6-milligram pouches at a time, and this other guy used so much Zyn and collected so many of the cans that he traded them in for a light-up Zyn sign. On the back of Zyn cans, there are QR codes that users can scan and redeem for points and then shop for prizes that range from T-shirts to widescreen TVs

While one country might allow branded packs with logo, others mandate plain packaging with health messages and graphic images

The AQI even goes one step further and adds a smiley (or frowny) face displayed in the same color coding