The material revealed major tobacco corporations' targeting of Black communities, their efforts to recruit youthful smokers via menthol brands and their racially tinged attitudes toward what they referred to as "poverty markets." Targeted advertising is still driving the popularity of menthol tobacco products among these groups, including claims that menthol additives are healthy, organic and even socially cool, with the latter ads directed toward teens
For example, in September 2018, the FDA announced that Juul and four other ATP companies would need to convincingly address that their products do not target minors, subsequently in June 2022, issued a marketing denial order requiring the removal and suspension of sale of JUUL products
Why the Comparison Can Be Harmful Labeling Adderall as legal meth may sound provocative, but it undermines the legitimate medical use of Adderall for people who need it, while also downplaying the serious risks of misuse
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