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Market Leader Comparison Table Methodology: How VMR Evaluated These Solutions To provide an objective ranking, the VMR research team utilized the VMR Intelligence Matrix (VIM), scoring each vendor on a 1-10 scale across four weighted pillars: Technical Scalability (25%) : Ability to pivot from tobacco-leaf to synthetic nicotine
According to a national online survey of 1,200 adults conducted in April 2019 by Truth Initiative, tobacco, e-cigarette and vaping companies are widely disliked and distrusted by Americans and a clear majority expressed a desire for more regulation of the vaping industry
Among males, the trend in smokeless tobacco use has been essentially stable, with only the 2004 percentage differing from the 2014 percentage
