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But while standard packs and a number of the new EU measures are great news, not everyone was so keen to protect the health of our children

They had argued that the proposed warnings went beyond factual information into anti-smoking advocacy

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"If you're not actually reducing tobacco consumption, it undoes any potential reduced harm effects, and the industry's just making money from people twice over," says Sophie Braznell, a researcher in the University of Bath's Tobacco Control Research Group and a spokesperson for STOP