As of 2023, the number of e-cigarette users totaled 2.13 million , accounting for 7.7% of all tobacco products consumed by middle and high school students
Five Recent Developments (20232025) Expansion of disposable device portfolios to 46% of offerings Synthetic nicotine adoption reaching 27% of new products Compliance-driven packaging redesigns affecting 49% of SKUs Flavor portfolio rationalization impacting 34% of products Battery efficiency improvements increasing usage duration by 18% Report Coverage of E-cigarette and Vape Market Market This E-cigarette and Vape Market Market Research Report covers device segmentation, flavor applications, regulatory landscapes, regional performance, competitive structure, innovation trends, investment focus areas, and operational challenges
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Finally, participants engaged in a task to rank the perceived harm, attractiveness, and appeal of each descriptor within each brand feature