E-cigarette liquid sales experienced a more significant decline of approximately 25.4%
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For those who had previously strongly associated with a smoker identity, vaping offered an alternative attractive identity: I can well see that, well I know people that are quite content to be vapers for the rest of their life, you know, they havent even got any interest in coming off the nicotine and theyre at a level that theyre comfortable with, and they do view themselves as vapers, and theyre going to remain vapers, because thats what theyre happy with, you know, so from that element, you know, theres an awful lot of diversity out there, theres a lot to keep them interested, and I dont view that as a negative thing, you know, its a good thing (M44) Here, it is clear that there are numerous potential vaping identities available within the category of vaper
September 20, 1999