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Although often overlooked in academic research on persuasion, emotions are employed with great effectiveness in advertising and marketing

However, Dr Colin Mendelsohn, from the University of NSW's school of public health, previously told Daily Mail Australia the tax hikes were no longer having the big impact on smoking rates they once did

Reynolds is suing the state of California in an effort to keep a controversial new line of cigarettes on shelves, the company announced Thursday in a press release

In the article below, Top Smoke will help you understand how this connection shapes consumer behaviour in Australia