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This meeting in turn led to a 1954 advertisement campaign called A Frank Statement, an ad that ran in over 400 newspapers and was believed to have reached around 43 million readers

The smooth snap-open design features a secure magnetic closure that makes it easier to open and close the flip top

Earlier this year, a Texas judge temporarily blocked enforcement of the warnings, finding that FDA likely violated procedure

But it is interesting to observe that pop culture appears to be moving steadily backwards as far as smoking on screen is concerned, even though we are collectively more aware of how harmful the habit is and how influential even the image of smoking can be.