b) Purposes of Processing Personal Data Your personal data is processed by the Company within the scope of the personal data processing conditions specified in Articles 5 and 6 of the Law for the purposes of planning and executing the necessary activities for the customization, recommendation, and promotion of the products and services offered by the Company in accordance with the preferences, usage habits, and needs of the relevant persons, carrying out the necessary work by the relevant business units and executing the related business processes in order to benefit the relevant persons from the products and services offered by the Company , carrying out the necessary work by the relevant business units and executing the related business processes for the realization of the commercial activities carried out by the Company , planning and executing the commercial and/or business strategies of the Company , and ensuring the legal, technical, and commercial-business security of the Company and the relevant persons who have a business relationship with the Company

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