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These reductions in smoking over the past half century represent hard-won successes for tobacco control programs, because efforts to reduce tobacco consumption have frequently been countered by the tobacco industry in ways designed to maintain its customer base

Clinical Psychology Professor Peter Hajek of Queen Mary University in London said: [S]mokers differ in their needs and I would advise them not to give up on e-cigarettes if they do not like the first one they try

doi:10.1158/1078-0432.CCR-13-2261 1Hartmann-Boyce J, Livingstone-Banks J, Ordez-Mena JM, et al